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Community Management

Marketing Manager

at Blue Apron in New York, NY   —   Mar 21, 2014   |  
Overview
About Blue Apron

Blue Apron is a New York-based start-up that is changing the way people cook at home. Our weekly subscription service delivers everything you need to make fresh meals. We go shopping for our customers at wholesale, and deliver all the ingredients in exactly the right proportions, along with beautifully printed recipe cards. It's like having your own private chef-- you'll discover new recipes, eat fresher food, and save both time and money. Learn more at www.blueapron.com

About the role

We are seeking a VP of Marketing who is passionate about food and can lead our overall marketing efforts.
Responsibilities
The VP of Marketing will:
Be a key executive at the company, reporting directly to the CEO
Manage branding, customer acquisition and retention
Manage our online paid marketing activities
Build and manage our social media strategy on Facebook, Twitter, and Pinterest
Build relationships with bloggers, the press, and affiliates
Experience
We’re looking for a smart, hard-working person who is willing to get his or her hands dirty on a daily basis. Above all, we are looking for somebody who is excited about our product and works well with our team.
Minimum 2-3 years experience in an online marketing role
Strong writing, leadership and communication skills
Understanding and experience working with quantitative marketing metrics, and acquisition techniques
Previous start-up experience a plus
Interest in food and cooking
Excited to work with a small, talented team
Compensation
The role comes with a full-time salary and options. To apply, please submit your resume, and a short email outlining your experience and why you are interested in this job to jobs@blueapron.com
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