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Mint.com Blog Manager
at Mint in Mountain View, CA
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Jul 23, 2008
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Overview
Mint is looking for a personal finance guru with a passion for educating others about their money management and their investments... so they can focus on living instead of worrying about accounting.
As the Mint.com BlogMaster (BlogMistress?), you will be responsible for implementing of a blog design and content strategy which delivers valuable information to our 4,000+ readers, positive product and brand awareness/image and customer acquisition among 20-40 year old, tech-savvy (but not yet finance–savvy) professionals. Responsibilities and success metrics are:
As the Mint.com BlogMaster (BlogMistress?), you will be responsible for implementing of a blog design and content strategy which delivers valuable information to our 4,000+ readers, positive product and brand awareness/image and customer acquisition among 20-40 year old, tech-savvy (but not yet finance–savvy) professionals. Responsibilities and success metrics are:
Responsibilities
Blog Editor: Create and manage an editorial calendar and the blogs site design to deliver on blog channel objectives for brand building, delivering user value and generating traffic/revenue to mint.com service.
Writing/Writer management: Personally write for the blog, and identify, brief and manage high–caliber bloggers contributing relevant and compelling content across multiple targeted segments.
Blogger Relationships: Develop and maintain positive relationships with key bloggers in the Personal Finance, Lifestyle and Technology blogospheres. Success metrics will be qualitative as well as quantifiable in terms of link backs to mint.com, distribution of mint.com content and traffic generated from referring sites.
Leverage Blog/Content: Develop and execute programs which are consistent with our brand and values which drive link-sharing, SEO, and third party recommendations of Mint blog content, e.g. Digg, StumbleUpon, del.ici.o.us, etc.
Collaborate with PR, online marketing and customer service to ensure that Mint’s voice is consistent and our messaging is relevant across all blog content and tactics.
Collaborate with product management team to create roadmap for blog experiences within the site and on the Web.
Manage tracking and reporting to measure the blog’s impact on Mint’s brand awareness/image, site traffic and user conversion rates.
Experience
>>>>ABSOLUTELY REQUIRED
Passion for Mint’s mission and vision. Since Mint helps people do more with their money, we’re making it easier for people to achieve their financial goals and get to the life they want… sooner. You’ve gotta love that idea.
Experience in journalism, editorial management or personal/professional blogging on personal finance topics.
High energy, creative, innovative and results–driven attitude.
Strong self motivation and ability to work independently.
Bias to action and ability to work efficiently within a fast paced, start–up environment.
Excellent written, verbal and interpersonal communication skills.
Willing to relocate to Bay Area.
>>>>STRONGLY RECOMMENDED
B.S. or equivalent from a top tier school.
Experience working for a financial services company.
>>>>NICE TO HAVE
Prior early-stage startup experience.
Experience using Wordpress.
CSS, PHP, XML, and D/HTML skills.
Education
B.S. or equivalent from a top tier school.
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