As the new Online Communications Director it will be your job to engage these supporters in a broader portfolio of issues that matter to low-income people and people of color, while leveraging creative tactics and strategies to aggressively grow the lists.
You are a self-starter, a web and data "geek", and an experienced organizer with a clear vision about how to use the internet and online tools to mobilize thousands of supporters. You have a history of proven success in list building, leveraging technology for grassroots organizing, developing and implementing effective online advocacy and fundraising strategies, project management, and staff management. Previous experience working with coalitions and distributed teams successfully is a plus.
This position is temporary.
The Online Communications Director reports to the Director of New Organizing.
Work with coalition partners to transition campaign lists into new phase
Work closely with partner groups and the Communications team to develop effective online/offline strategies and messaging.
Develop a detailed online campaign budget including technology and design costs, paid marketing and staffing.
Hire staff as needed and coordinate sharing of staff resources with coalition partners.
Manage and update the coalition website; contract and work with vendors as needed.
Develop a strong email communications plan to engage list members in campaign activities, promote local and state level messages and maximize growth.
Work with partner organizations that support the campaign and have stake in the listbuilding work.
Work with the coalition and partner organizations to maximize the campaign's reach online - including website traffic, blog coverage, social network reach, etc.
Provide training and support for coalition members and partner organizations around practical application of online technology and new media tools in both community organizing and issue advocacy campaigns.
Manage the coalition list-building project, including:
The keeping of a project timeline that lays out the steps needed to achieve list-building goals.
The convening of meetings and following up with partners as necessary to ensure that all milestones are being met.
Manage partner relationships and new list sharing terms.
Strong project management skills. Experience in staff hiring and management.
A commitment to the passage of just and humane immigration policy
An internet visionary constantly looking for new and innovative ways to organize campaigns online.
Knowledge of basic HTML, CSS and image manipulation.
Understands the online political space and political blogosphere.
Able to track a lot of moving parts and manage complex projects.
Maintain attention to detail, while keeping the big picture in mind.
Ability to communicate effectively in writing and verbally.
Able to write compelling email copy, with an understanding of what makes some emails more effective at generating action than others.
Experience working with partner organizations on an issue campaign.
Familiarity with Action Kit or similar program (Blue State Digital, Convio, Capitol Advantage, Get Active, etc).
Familiarity with SMS advocacy work and/or experience with a platform like Mobile Commons (Revolution Media etc).
Familiarity with best practices in list segmentation, message personalization, and email/SMS response tracking.
Familiarity with online organizing practices, including social network and blogger outreach.
Familiarity with the use of voter file data and modeling for reaching potential campaign supporters, a plus.
Experience with providing training and support around online organizing practices, including social network and blogger outreach.
Specific experience around practical application of online technology and new media tools in community organizing and issue advocacy campaigns a plus.
The ability to speak Spanish is a plus.
Campaign for Community Change offers a competitive salary. Temporary employees receive all legally mandated benefits.