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Online Marketing Analyst

at Inflection in Palo Alto, CA   —   Jul 05, 2014   |  
People Search Media is looking for an Online Marketing Analyst focused on research and analysis to help grow traffic to our unique collection of web properties. This position is ideal for a bright, ambitious individual with quantitative analytical experience who seeks to build a career in the online marketing industry.

Go here to apply:
Analyze marketing campaign performance and prepare detailed reports
Develop and maintain management-oriented quantitative reports to help drive ongoing business decisions
Conduct market research and work alongside company executives to assess strategic opportunities
Work closely with C-level executives to develop ad hoc analyses and reports to support critical business initiatives
Working with the design team to split-test landing page elements, and then brainstorming new ideas based on the results
Reporting on usage performance of web applications
Combining data from Google Analytics, third-party tools and internal tracking systems to provide meaningful reports
Working with the traffic team to split-test advertising copy and creating follow-up tests accordingly
Communicating performance results, lessons learned, and best practices to the entire company
1-2 years of experience in a quantitative analytical role with a top-tier management consulting firm, investment bank, or analytical marketing firm preferred
Strong communication and analytical skills
Experience with Google Analytics or other web analytics programs
Experience with Google Adwords, Yahoo Search Marketing, and other advertising platforms
Familiarity with direct marketing methodologies, including split-testing and marketing performance analysis
Skilled at Microsoft Excel (charts, reports, common formulas, etc.)
Relevant coursework in math and statistics. Coursework in psychology a plus.
Experience with product development, UI design, web graphics, or HTML all pluses.
Experience at a consumer Internet Company required.
Proven track record of analyzing/interpreting data
* BA/BS degree required
Go here to apply:
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