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Online Marketing Analyst at Top Internet Company

at NexTag, Inc in San Mateo, CA   —   Mar 29, 2014   |  
Overview
NexTag is looking for smart, dynamic, and highly dedicated Online Marketing Analyst to join our campaign management team. The Online Marketing Analyst will be responsible for the successful implementation and growth of a set of online advertising campaigns. This is a highly visible role which requires an analytical individual who has the ability to build and maintain relationships with both internal and external business partners.
Responsibilities
Responsible for deploying, monitoring, analyzing and optimizing online banner advertising campaigns
Proactively identify and evaluate new campaign opportunities and make recommendations to management
Identify, prospect, and negotiate media buys and strategic relationships with publishers, advertising networks, online agencies, email marketing providers, and other contextually-relevant websites to maximize profitable distribution relationships
Maintain and cultivate relationships with major online publishers such as MSN, Yahoo, MySpace, etc
Proactively monitor campaigns, unit, and banner ad performance to foresee and resolve issues before they occur
Collaborate actively with engineering, legal, sales and operations functions to ensure resolution of day to day issues
Participate in departmental or cross-team meetings to communicate results and issues
Drive the product delivery process including banner ad specification, quality assurance, rollout, and optimization
Conduct competitive benchmarking
Experience
5+ years of direct-response marketing, media buying, investment banking, or product management experience
Skills
Positive, persistent and “can-do” attitude
Ability to manage and grow on-going relationships with major portals, ad networks, agencies and other publishers and understand explicitly how to achieve successful campaigns
Superior oral and written communication skills, contract negotiation skills a must
Strong logical thinking and problem solving skills
Strong track record of setting and achieving goals
Extremely well organized and able to manage multiple projects simultaneously
Desire to learn the technical specifics of how a high traffic website operates
Familiar with Statistical modeling and SAS a plus but not required
Bilingual in one of the following languages a plus: German, French, Italian, Spanish, Japanese
Education
•BA/BS/MS/MBA from a top university with proven quantitative and analytical skills
Compensation
To apply:
Local Candidates Only - No relocation package will be offered
Please send your resume to job1@nextag.com.
For more information, visit our website at http://www.nextag.com
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