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Online Marketing Intern -E-Commerce

at Land & Garden in Santa Clarita, CA   —   Jul 15, 2014   |  
Land & Garden Fall 2012 Home PageLand & Garden Fall 2012 Blog
This is an exciting although unpaid LEARNING opportunity for students enrolled in an accredited school internship program.

Land & Garden ® is a startup online lifestyle retail business ( offering quality products for exterior design, outdoor living, and home and garden furnishings. Located in southern California, Land & Garden ® launched as an online retail lifestyle destination in September of 2012 and was originally established in June of 2011. Registered on the U.S Trademark Supplemental Register, Land & Garden is a privately held and funded company based in Santa Clarita, California.
Help define PR and Marketing campaigns.
Work from marketing campaigns and contribute to the social media marketing of the business on Facebook, Pinterest, and Google Blogger.
Participate in the email marketing strategy by way of campaign messages, creation of graphics for email templates, using remote internet email software service (TBD).
Write content/story generation for the Land & Garden Blog.
Research & create a list of other online blogs (that are also about exterior design, garden design, home and garden, outdoor entertaining, outdoor living, sustainable living and more) to generate a cross linking and cross promotional campaign.
Create sub-listings of Land & Garden products into seasonal shopping promotions.
Gather, organize and resize product photos; help write product descriptions.
Participate in digital video content development and advertising. This includes involvement in producing a few videos for the future Land & Garden video channel. The video channel will have promotional and “how to” videos using You Tube (or other network service) to host the video.
Involvement in SEO (search engine optimization) data generation; including keyword optimization.
Participate in Land & Garden’s Pinterest page; image pinning & re-categorization of images or promotions.
Assist in staging and photographing a few products.
Analysis and understanding of reports from web analytics tools -to understand where online customers are currently shopping and how to increase time shopping on site.
Build future public relations and marketing list from magazine Media Kits, web sites and blogs.
Excellent communication and analytical skills
Excellent general knowledge of the Internet required
Self-motivated, independent worker
Organized and great at multi-tasking
Knowledge of SEO would be great
Enthusiastic and passionate about learning about web/online marketing
A marketing or business background/major is preferred
Must be enrolled in college internship program.
Unpaid for student enrolled in college internship program.

Software skills learned in this internship includes:
Google Blogger, Google Analytics, Google Keywords, Microsoft Excel, Google Ads, Adobe Photoshop, Data Entry and Organization, You Tube Channel Strategy, Pinterest, Facebook Community Page, Email marketing software, and more.
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