Bring your strong practical understanding of internet marketing, sense of design and content, superior project management and analytical ability to a hot new start-up that is creating a world-class cloud based household information management experience. Our environment offers endless opportunity to demonstrate your creative edge and make a strong impact to the growth of the company. You will take charge of SEM, SEO, PPC, link popularity, site promotions and online outreach campaigns, e-mail marketing, banners/landing pages, web 2.0, and be responsible for the content of www.finovera.com.
Finovera is a development stage startup that will help households organize and manage their bills, financial statements and other important family information effortlessly. Finovera was founded by a team of seasoned entrepreneurs and technologists that bring many years of collective experience in consumer financial services and enterprise software business. Our mission is to simplify the lives of the average household by helping them organize and manage family information easily, so it is available anytime and anywhere with highest level security.
The Online Marketing Manager role is responsible for driving and managing all aspects of Finovera’s online presence including web site, SEO, SEM, affiliate, mobile and emerging online channels. The ideal candidate is an experienced online marketer with B2C web site experience, a strong knowledge of organic and paid search, excellent analytical skills, and demonstrated knowledge of web analytics relating to website data, conversion rates, and ROI.
Lead online marketing activities including SEM, remarketing, display, etc.
Work closely with executive team to ensure smartest spend of online marketing dollars, focusing on lead generation and cost per lead
Coordinate development of creative and media materials with external and internal teams
Partner with web development teams to optimize landing pages to achieve maximum marketing spend effectiveness
Provide online marketing subject matter expertise to the marketing team for online campaigns, events promotion, etc.
Utilize web analytics to constantly test and optimize online marketing efforts
Lead paid social media activities such as Facebook, Twitter, YouTube and LinkedIn
Identify and implement creative online and mobile marketing initiatives
Manage regular reporting and updates and identified areas of improvement in marketing and business management
Ensure the web site best supports Finovera’s business objectives
Contribute to and support the execution of inbound marketing and social media strategies
Manage search engine optimization efforts
Review and improve metrics for online success, and optimized online marketing spend based on these metrics
Analyze website traffic from all marketing sources, identify customer segments, map visitor paths, and track conversion rates from site visits, prospects, leads and customers
Stay at the forefront of online marketing programs and innovations
3+ years of experience managing SEM/SEO, email campaigns, and social media marketing
Extensive knowledge of web marketing and electronic tracking and reporting
Proven track record of excellence in fast-moving internet startup or online marketing division/company
Previous experience with planning and organizing marketing programs
Well versed in all online media: SEM/SEO, online advertising, email, social
Excellent communication skills: external, internal collaboration and negotiation
Strong analytical and critical thinking skills
Well organized with attention to detail and ability to follow-through
Proven history of taking ownership in projects and driving them to successful conclusion
Data junkie who loves diving deep into campaign performance in order to optimize return
Ability to juggle multiple projects at once, involving multiple teams across the globe
Balance of hands on and ability to manage outside resources and agencies
Requires strong relationships and collaboration with Marketing counterparts, Sales, IT, and Management departments
Bachelor's degree in marketing or related field
Competitive salary and attractive equity package