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FulltimeYes
TelecommuteNo
IndustryGames, Web 2.0, Software, Entertainment, Social Networking
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IT/Operations

Online Marketing Manager/Monetisation expert (Analytics & Optimisation)

at Inmaili in UK   —   Apr 24, 2014   |  
Overview
We are seeking a marketing expert proficient in driving monetisation and well versed in online dating/social gaming or social apps.
Responsibilities
Drive and optimize key traffic and revenue metrics including CTR and conversions through targeting and creative optimization
Provide daily, weekly and monthly forecasts and reports on campaign performance.
Build business cases to evaluate new online user acquisition opportunities (new partners, new geographies, etc.)
Improve Monetisation
Experience
Good understanding of virtual currency / Online Goods
Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
Knowledge of CPM, CPC, CPA, and CPV media buying methods
Strong analytical abilities
Self-starter that can thrive in a fast-paced and dynamic start-up environment.
Copy writing and marketing skills to drive desired consumer response
Deep understanding of all potential social marketing channels and social networking engagement models
Compensation
Salary: Dependent on experience + stock options
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