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Online Media Buyer

at ReviMedia in NY   —   Jul 11, 2014   |  
The Online Media Buyer will be responsible for increasing acquisitions and lead generation through online media buys such including SEM, mobile, display and social media, developing media partner relationships and optimizing online campaigns with our internal development team. You will be accountable for all online media buys for multiple products in key markets in the USA, such as insurance, automotive and home security.
Executing CPC, CPM and CPL media buys through mobile, display, social media and SEM
Maintain and optimize margins/EPC’s
Optimize our campaigns through multivariate testing
Manage relationships with key media partners
Analyze pertinent data such as: customer acquisition, net earnings per click and traffic data
Provide input to the internal development team
Help to control compliant marketing
Exploring new business opportunities and expansion to new markets
Three to five years experience in media advertising and/or online marketing
Experience in developing online media buy strategies, execute these and optimize during campaigns
Experience in affiliate marketing and lead generation a plus
Independent, analytical, take initiative, professional, eager to learn
Analytical: analyze data and make decisions on information gathered
Knowledgeable of MS Office (Word, Excel, etc).
Language knowledge: English / Spanish a plus
Bachelor’s degree in Marketing or Communications or similar
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