The PR/Communications Director will play a key role in making RealSelf the most recognized and respected media brand in our space. This means relentlessly pitching RealSelf content and media products to highly targeted outlets (both large and small) as well as devising a crisp, ambitious, and executable strategy for increasing our presence and brand devotion long-term on all screens and devices. Your success will be measured, broadly speaking, by increases in branded traffic to RealSelf and by the quality and volume of on-air and on-site mentions, links, and integrations. This position is based in our Seattle headquarters and will report to the Chief Content Officer.
Pitch RealSelf stories and other media products to media outlets for linking, traffic, and exposure.
Secure repeatable and meaningful consumer-facing placement with large media outlets.
Grow and cultivate media partners who will carry RealSelf media products (news, personalities, video, infographics, pre-packaged segments) and drive qualified traffic to the site.
Concept and create story and segment ideas with content team on a daily basis.
BA/BS, preferably in communications, journalism or marketing-related discipline.
5-7 years experience, some portion spent in-house at a media or entertainment company.
Great book of contacts with major media, and demonstrable success in securing quality coverage with national (and local) media, on all platforms.
Demonstrable success in connecting brands, products, and/or companies to a broad, female-centric consumer audience -- think 'Today' Show not (just) Techcrunch, 'GMA' not GigaOm.
A genuine and authentic interest and passion in RealSelf's vision and mission, which is all about bringing confidence to consumer decisions in beauty and self-improvement.
Extraordinary attention to detail and ability to juggle multiple responsibilities and shifting priorities.
Proven experience using data to tell stories, packaging data- and trend-driven stories
Creative thinker who can develop unique post and promotions ideas. YOU MUST BE FULL OF IDEAS.
High-energy, motivated and aggressive about great results and growing RealSelf.