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Product Marketing Manager

at turn in Redwood City, CA   —   Jul 19, 2014   |  
Turn was founded to bring the efficiencies of search advertising to online display. We empower the world’s best advertising agencies and marketers to create intimacy between premium brands and their targeted audiences by delivering the most effective data-driven digital advertising. Turn’s real-time, end-to-end media management platform delivers custom audiences at scale with unmatched performance and actionable insights. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte.
Reporting to the General Manager of Platform Solutions, the Product Marketing Manager will be responsible for the outbound marketing activities for Turn’s digital advertising platform products. This will be an exciting and challenging role that puts you on the cutting edge of digital advertising technology. Working as part of a cross-functional team you’ll be responsible for market intelligence, competitive intelligence, collaborating with Product Management to develop product strategy, overall go-to-market (GTM) planning, and the successful positioning and messaging for your products in market.
Product strategy: Collaborate with the Product Management team to develop the strategy and roadmap for new digital advertising platform products
Market intelligence: Be Turn’s expert on your designated market segment – sizing the market, identifying who are the buyers, understanding how they buy and what are their buying criteria
Competitive intelligence: Be Turn’s expert on your competitor’s products. Analyzing how they position in market, what are their product benefits, strengths and weaknesses, and projected strategy
Product messaging: Develop product positioning and messaging that differentiate your products in market
Collateral development: Communicate the value proposition of your products to the Sales, Account Management and Platform Solutions teams. Develop the written and PowerPoint collateral that support the selling process of your products
Marketing program development: Collaborate with Corporate Marketing to develop outbound programs that drive demand for your products
Go-To-Market project management: Develop and drive the cross-functional GTM project plan for your products
Required Skills
5+ years of experience in Product Management or Product Marketing for CRM, Marketing Automation, Business Intelligence or Digital Advertising technologies, where your clients have been top ad agencies or Fortune 500 companies
Exceptional written and verbal communication skills with meticulous attention to detail
High degree of technical aptitude. You’re already proficient with or can quickly learn to speak knowledgeably about subjects like machine learning, data warehousing, DSP, DMP, RTB, API, ETL and a host of other three letter acronyms
Ability to translate sophisticated technological concepts into easy to understand feature and benefit descriptions that will engage and motivate your target market
Proven ability to participate in and influence cross-functional teams
Comfortable performing high stakes presentations, whether it’s for an audience of three at a client meeting, or an audience of three hundred at an industry tradeshow
Adept at developing high quality PowerPoint presentations, with the ability to specify and/or develop content-relevant infographics a significant plus
Willing to travel up to 20% of time
Bachelor’s degree in a relevant field required; MBA preferred
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