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Funding50M+ USD
Employees100
SalaryShhhh...
FulltimeYes
TelecommuteNo
IndustrySaaS, Search, Consumer, Database, Enterprise
View full company profile
Other Openings
Product Management

Product Marketing Manager

at Castlight Health in San Francisco, CA   —   Mar 18, 2014   |  
Overview
Please apply directly at www.castlighthealth.com/careers

As one of Castlight Health’s first Product Marketing Managers, you will focus Castlight’s product message to a marketplace eager to enable consumerism in health care. You will directly impact the critical conversations that are driving fundamental change in the US health care system.

Castlight’s product marketers ensure that Castlight’s Sales, Business Development, Professional Services, and Account Management teams are fully prepared and equipped for product discussions with our prospects, customers, and partners.

Castlight enables a revolutionary concept – shopping for health care. Enabling individuals to shop for health care just like they would for books or travel, based on the cost, quality, and convenience, and will be a driving force behind solving the health care crisis in the US.

Castlight is sold to large self-insured employers and delivered as a web, mobile, and telephone-based service to employees as part of their benefits. Employees use Castlight to shop for health care, saving money for both themselves and their employer.
Responsibilities
Drive Castlight’s message of health care shopping, and guide Castlight’s strategic product direction by understanding and communicating market needs
Develop and maintain customer facing product collateral – including messaging, positioning, design, and customized creative elements
Provide training on new features and collateral
Lead communications for new feature launches and product updates
Perform competitive product analysis
Report on user engagement analytics
Experience
3-5 years of full-time product marketing experience including roles responsible for supporting a sales team with business to business marketing communications
Experience creating enterprise software or SaaS marketing materials required
Intellectual horsepower, with an eager curiosity and demonstrated ability to learn quickly
Experience marketing employee tools to Benefits/HR organizations
Demonstrated expertise with Excel and PowerPoint
Skills
Health care benefits industry experience strongly preferred
Must be extremely adept at understanding web and mobile technologies, and explaining them in non-technical terms
Ability to synthesize, format, and present findings, results and ideas to others
Excellent writing ability
Excellent verbal communications skills in meetings and public settings
Positive attitude, comfort with ambiguity
Bias toward action, with a can-do approach to shifting priorities in a constantly-changing marketplace
Knack for forming productive working relationships in a highly decentralized, matrixed organization
Ability to perform basic graphics design a plus but not required
Education
• BA/BS required, MBA strongly preferred
Compensation
Please apply directly at www.castlighthealth.com/careers
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