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Product Marketing Manager

at proformative in Shhhh...   —   Apr 05, 2014   |  
Overview
PROFORMATIVE, A LEADER IN DEMAND GENERATION, IS RAPIDLY EXPANDING.
We are looking for an energetic, creative self-starter who’s passionate about delivering the world’s most effective platform for corporate finance professionals and those who wish to reach them. Proformative’s online product portfolio is growing rapidly and we need someone who really understands our users and our customers to take the lead on marketing our innovative online products.

This role will work with SEO, content, and social marketing experts already on our team to deliver focused results for our online product portfolio. It will be a great opportunity to have fun and advance your career while working with a great team.
Responsibilities
Build and execute successful go-to-market strategies for Proformative’s online solutions
Generate demand for Proformative’s online products via a diverse set of channels including: direct email, social (Twitter, FB, LinkedIn, etc.), PPC (e.g. AdWords), events and more, while continually seeking and testing new traffic drivers
Work with the marketing team to build collateral and other needed support materials for, separately, our user base and our customer base – like many online companies, we serve two rather distinct audiences
Oversee the optimization of Proformative’s online solutions to maximize user engagement and conversion
Deep platform testing and web analytics
Work closely with our marketing, SEO and development teams to identify sales and channel needs and successfully translate those needs into effective tools, training and marketing requirements
Define market segments and develop strategies to penetrate vertical or horizontal markets
Define compelling pricing strategies by deployment model, geography and/or vertical market
Enhance sales and channel productivity by delivering sales support and tools including product/technical training, competitive strategy and analysis, customer and partner presentations, data sheets, proposal templates, etc.
Provide input to other corporate and product marketing activities such as product release deliverables, product specific support at industry conferences, trade shows, seminars, sales kickoffs. Work with corporate communications on press releases, media outreach, white papers, and case studies
Develop and execute product related microsites optimization roadmap, scope and schedule experiments based on business need, project complexity, site traffic and available resources
Synthesize and communicate results, analyze and interpret experiment data and define next steps, including further iterations and/or implementation plans
Serve as an interface between all stakeholders while communicating progress and re
Experience
BS/BA or equivalent required, preferably in technical or business concentration; MBA preferred
Experience in development of software as a service, media, publishing and/or sales engineering.
At least 3 years of relevant work experience in product marketing
Demonstrated track record of strong analytical skills and attention to detail
Experience making impactful data-driven decisions, ideally surrounding web products
Skills
Excellent written and verbal communication skills
Ability to work independently in a dynamic, fast-paced environment filled with smart, opinionated and data-driven people
Compensation
Proformative offers a great earnings package, including competitive salary, stock options and comprehensive health care plans.
TO APPLY:
Send your resume to: prodmktg.PS@ hiredesk.net
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