Public relations manger will analyze and build a PR plan for Shulogique. This will include researching and identifying the right type of media outlets – online, print, blogs, user groups, radio, etc – to help get the Shulogique name out in the market place. After they have completed the research and done the analysis we will want this person to develop a plan for executing it – who to talk to along with when and how to position the company. The plan will also include identifying the right PR resources (e.g. employees or agency).
The final output from this project will include:
Documented PR plan & presentation (PPT)
Recourses needed & associated costs
Content from PR plan to be included in Shulogique business plan
Finally, the project will likely expose this person to other aspects of the company – product strategy, customer events and business plan. We will encourage this person to participate in these discussions or activities, when available, to help them better understand the overall business of Shulogique and become better integrated with the other team members.
Previous PR experience a plus
The desire to go into PR and motivation to learn
Very strong written and oral skills
Ability to organize and analyze data