SEO PT Manager
at Innovative Public Sector Web & Mobile Tools in New York, NY
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Jan 31, 2012
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Overview
Are you looking to be part of a small, fast-growing, entrepreneurial company that is building something really cool and good for our society? We are an innovative, online start-up in the local government and private facility management space. Our offices are located in Time Square, NYC and we're looking for a few great people to help build out our team!
This SEO specialist will have a successful track record working with large, dynamic media websites. He or she will demonstrate an advanced understanding of SEO tactics, the online industry, search engine algorithms and ranking factors, and possess a forward-looking approach to the search industry and the future of SEO. This SEO specialist will go beyond basics in every assignment. He/she will further the SEO Culture through steady communication of SEO best practices at all levels of the organization.
NOTE:
Due to the overwhelming number of applications we receive, please make sure to include at least one live site that you have optimized (and no more than three), with examples of what you've done and the results you've obtained. Please be as specific as possible.
*** Cover Letters / CVs / Resumes submitted without this information will not be reviewed.
This SEO specialist will have a successful track record working with large, dynamic media websites. He or she will demonstrate an advanced understanding of SEO tactics, the online industry, search engine algorithms and ranking factors, and possess a forward-looking approach to the search industry and the future of SEO. This SEO specialist will go beyond basics in every assignment. He/she will further the SEO Culture through steady communication of SEO best practices at all levels of the organization.
NOTE:
Due to the overwhelming number of applications we receive, please make sure to include at least one live site that you have optimized (and no more than three), with examples of what you've done and the results you've obtained. Please be as specific as possible.
*** Cover Letters / CVs / Resumes submitted without this information will not be reviewed.
Responsibilities
Search Engine Optimization Strategies
Optimizing sites for traditional search engines as well as for real time search, mobile search, video search, image search, international search and more
Staying on top of current search engine news, trends, SEO practices, and emerging items of interest
Developing and executing on advanced inbound linking strategies
Ongoing keyword research, analysis, recommendations and execution
Monitoring competitor sites and the general marketplace and ensuring that Experience Project sites maintain competitive advantages in SEO
Social Media Marketing
Identify, in conjunction with the marketing and content team, and implement strategies for organic traffic acquisition via social networking sites and platforms including Facebook, Twitter, StumbleUpon, Digg, and more
SEO & Consumer Products
Conducting ongoing SEO assessments of and implementing SEO best practices for assigned sites
Generating and implementing SEO enhancements with a focus on "quick wins” as well as long term strategies
Overseeing taxonomy strategies and build outs
Generating product requirements and wire frames for SEO product enhancements
Contributing SEO expertise to product plans including site redesigns, product enhancements, and new site features by contributing to other Product Managers’ Requirements Documents
Troubleshooting SEO problems
SEO & Reporting
Reporting on the SEO of assigned properties including regular incremental reports plus analysis of specific SEO or product changes, enhancements or initiatives
Reporting on the overall SEO health of Experience Project’s web properties and rolling up SEO reports in a meaningful way for executive management
SEO Copywriting
Working with the marketing team to drive SEO in content creation and content programming
Experience
SEO Associate: At least 2 years significant SEO experience with online media sites, social networking and/or community sites.
Skills
Extensive understanding of the search engine industry, industry standards, SEO best practices, search engine algorithms and ranking strategies. And the ability to communicate these items to collegues and executive management teams
Proven ability to optimize for organic search on the major search engines: Google, Yahoo, and BING
Advanced SEO techniques for link building, link baiting, ranking for targeted keywords, increased referrals and conversions
Deep familiarity with programming languages including HTML, DHTML, AJAX, JavaScript, and web technologies including online video, Flash, CSS, RSS
Deep familiarity with social media, community websites, and social networking on the web
Sound understanding of user experience for the web
Knowledge of web analytics and Google Analytics a plus
Compensation
This is a compensated position. Compensation is commensurate with experience.
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