Let's face it. SEO Specialists rule! They increase a website's visibility and search engine ranking. A higher search engine ranking is the difference between 10 hits a day and a 1,000,000 hits a day.
SEO is vital for any business with a web presence. It can mean the difference between making bank or going bankrupt. Generating web traffic takes hard work and analytical skills. A SEO Specialist operates behind the scenes, but when the site hits number one, their work gets noticed.
The role of our SEO Specialist is to understand business, user and search engine patterns in order to assist our clients in earning premium placement in SERPs and to ensure constant traffic flow to both ours and our clients' websites.
Your main responsibility is to coordinate with the CEO/Creative Director and other team members to get our clients the best possible search engine status. You will be responsible for analyzing, reviewing, directing and implementing changes to both ours and our clients’ websites so they are optimized for search engines by implementing methods to improve the websites’ organic search rankings (SEO). You will also be responsible for researching, responding to, and executing quality link partners on behalf of both our own website as well as those of our clients for organic SEO purposes.
At the end of this internship, you will be considered for a paid full-time position as the SEO Manager of our organization on the fast-track to Director of Web Marketing, VP and ultimately a partner.
Website Analysis: Review and analyze both ours and our clients' websites for areas that need to be improved, deleted, revamped, etc.; prepare SEO strategy reports for CEO's and clients' review.
Keyword Analysis and Research: Perform extensive analysis on keywords and manage our keyword portfolio. Formulate effective keyword strategies for clients based on keyword research and an in-depth knowledge of SEO best practices to improve organic search results.
Meta and SEO-Friendly Copywriting: Collaborate with copywriter to create original SEO content for clients' websites including Meta Title, Description and Keyword tags, advise on SEO-friendly URL and domain selection, and implement off-page SEO strategies.
Search Engine Guidelines: Serve as the in-house expert in best practices for “white hat” SEO and link building, and ensure they are followed by other key team members.
Website Submission: Submission of clients sites to the major search engines, website directories, local directories, POI in GPS mapping directories, and menu aggregators.
Develop and Manage Paid Search Campaigns: Keyword research; identifying the least inexpensive, yet most profitable, keywords for clients' websites for a pay-per-click campaign; writing ad titles and descriptions; bid management; and recommending quality score enhancements. Conduct regular performance analysis and reporting against clients' goals.
Manage our Link Directory: Research, identify, and establish link partners for our website.
Develop and Manage Ads for Video Campaigns: As a key team member, you will help develop and manage the Google Adwords for video campaigns and other third-party ad-servers/networks for both our clients and our in-house web TV shows.
Liaise with other team members as needed on page construction, site architecture, content, and keyword research.
Prioritize SEO opportunities based on greatest impact to traffic.
Stay up-to-date on the latest developments in SMO and Social Media tactics.
While some prior industry related work experience (including a prior internship) would be a great plus, it is not required. Thus the purpose of this internship.
Strong understanding of Google Analytics, Google AdWords, Google AdWords for Videos, and Microsoft (Bing) AdCenter.
Google Adwords Certification and certification in the Microsoft Advertising Accredited Professionals program. (If you're not already certified, you are expected to become certified by the of the end of the internship in order to be considered for a full-time position as our SEO Manager. Both certification programs are free.)
Advance knowledge of up-to-date SEO strategies, techniques and best practices; i.e. knowledge of search engine criteria / algorithms, the major factors influencing organic search crawling, indexing and keyword ranking
Strong analytical skills with the ability to compile, analyze and produce recommendations including search engine marketing (SEM), RSS, blogging, and content tagging
Working knowledge of HTML, CSS, Java-script, Flash and/or other rich media technologies with the ability to evaluate and modify them for SEO purposes
Understanding of online marketing and social media marketing techniques
Knowledge of SEO for blogging and various content management system (CMS)
Familiar with Video Search Engine Optimization (Video SEO)
Familiar with Mobile Search Engine Optimization (Mobile SEO) best practices
Experience with linking campaigns including 1 way and 3 way links, articles, forum posts and more.
Strong familiarity with Google and other third-party keyword research and SEO tools.
Must be pursuing a degree in Advertising, Marketing, or Business. A minor in Web Design & Engineering, Web Design & Web Development, Computer science or Information Technologies would be a serious plus. Must have at least a Junior class standing with a minimum 3.0GPA. Recent college graduates are welcome.
This intern position is unpaid. As a perk, however, you will be able to sample a wide variety of incredible cuisine for free while working on location.
We must emphasize here that we place equal value upon each candidate's talents and skills as we do upon their entrepreneurial proclivity. This ensures our ability to award our interns a profit sharing bonus in the form of a gratuity (or "college grant") at the end of each semester.
We value all of our interns and will make sure you receive a learning experience that not only fits your career goals, but generates credible references and job recommendations in your respective industry.