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at The Social Plugin in 515 Andover Street   —   Jul 12, 2014   |  
The Social Plugin ( is a Digital Marketing agency specialized in Social Media strategy. Our main clients are startups and small medium size businesses in the Bay Area. We also have another branch called Dine & Dish ( which also offers Social Media Packages with a strict focus on restaurants.

What we do is very straightforward: we audit, select and set up the social media platforms that answer best to our clients’ needs and long term goals. We then curate the content for each platform, engage our clients’ followers through contests, etc. and manage their e-reputation. Our goal is to turn our clients’ followers into advocates through the power of the social “word of mouth”. Social media is more than posting on Facebook and Twitter especially when it comes to businesses. There is a clear cut strategy. How do you create content that adds value to your clients’ audience? How to you build a capital trust with followers? What makes people want to share or retweet content? Which platforms are best suited? How to spot influencers/ bloggers and reach out to them?
Attend client meetings to understand what they want and need
Create an editorial calendar
Build and cultivate an engaged community of followers
Daily audit of what user generated content on our clients – especially for restaurants
Set up the social media platforms
Craft a clear cut strategy for each platform (how to activate follower interest, create real engagement, etc.)
Develop a content marketing strategy and influencer network of bloggers to amplify our clients’ social media channels
Build an ROI framework with Google Analytics
Demonstrated ability to develop meaningful social strategies and build communities
Discipline of delivering insights and analyses to continuously improve and show results
Passionate and up to date with all the latest trends in social media/ digital marketing
Entrepreneurial attitude; thrives in an environment of change and ambiguity
Deep knowledge in all Social media channels
Up to date with all new social media management/ medium tools
Ability to create insightful reports with Google Analytics
Awesome writing skills (grammar and spelling)
Understanding of different customer segment and how to engage them on various platforms
Bachelors or advanced degree in digital marketing/ communications preferred
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