Search Placement Analyst plays a critical role in identifying opportunities to grow the company's client accounts and implementing those opportunities. They are specialists when it comes to search marketing, specifically as it relates to identifying relevant keywords, creating and testing effective ad copy, structuring accounts to maximize their return on investment and pushing the limits of how the medium can be used to achieve marketing success. Ongoing training and mastery of the company's proprietary technology are key factors in the analyst’s success.
Looking for someone with 1-2 years SEM experience to:
List building, and creating multiple text ads based on keyword research
Use proprietary analysis software to perform basic reports and measure ROI
Monitors PPC campaigns, identifies opportunities for optimizing campaigns and pro-actively alerts management when programs deviate from projections
Uses company logic in the construction of keyword builds, uses business sense, and forms concrete proposals that offer a clear course of action for driving traffic
Best Practice and SEM Industry Research
Develops a comprehensive understanding of company underlying “best practices” and the C2B lead generation rules that govern them
Research and develop an understanding of the SEM Industry and how to apply them to reach company goals
Helps drive new processes conducive to expanding team knowledge, capabilities, and awareness
Works within a team to achieve individual and group goals
Growing Non Edu Strategic Client Revenue, performing analysis and reporting on ROI/KPI metrics
Performing analysis and reporting
Assisting the Business Development group with new non-education client research.
Works with the engineering group to help implement new tools and programs for the Search Team to use.
Assists with training new employees