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| Funding | 10M-20M USD |
| Employees | Shhhh... |
| Salary | Shhhh... |
| Fulltime | Yes |
| Telecommute | No |
| Industry | Consumer, E-commerce |
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Senior Marketing Manager
at Oodle in San Mateo, CA
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Nov 12, 2008
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Overview
We're looking for a marketing all-star who is fired up about making Oodle a household name. Blending the traditional aspects of marketing and product marketing, you will be responsible for all of Oodle's consumer and partner programs. You'll drive programs ranging from big splash launches and seasonal campaigns to grassroots initiatives for Oodle and its partners.
Responsibilities
Oversee Oodle's marketing programs working with product management to craft product positioning and go-to-market strategies
Develop marketing programs including local market promotions, grass roots campaigns and events that drive brand awareness and loyalty
Determine customer requirements via research, focus groups, surveys, etc. and define program needs
Manage customer acquisition targets and program marketing budget
Drive community outreach leveraging social networks, forums, and blogs
Experience
You should have 6-8 years consumer product marketing experience preferably with a consumer Internet company. Specifically, you will have:
Strategic vision with the ability to translate thoughts into actionable plans
A successful track record developing marketing partnerships: developing programs, supervising creative development and working with partners to deploy programs
Extensive knowledge of direct marketing and lead generation programs. Experience with direct e-mail campaigns, e-newsletters, list segmentation and management
Strong quantitative skills to plan media spend, analyze programs and optimize campaign ROI
Excellent verbal and written skills and strong attention to detail
Experience with online community management or forum moderation a plus
High energy and ability to get- anything- yes anything done
Education
BA/BS (preferably in business, economics or a related field); MBA preferred
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