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Social Media Communications Specialist

at Kennesaw State University in Kennesaw, GA   —   Jul 23, 2014   |  
As a key member of the Office of University Relations, the social media communications specialist will play an integral role in launching the university's social media programs, with direct involvement in setting the tone, philosophy and strategy for the institution's use of social media. Reporting to the assistant directors for strategic projects and strategic communications, the social media specialist will be responsible for developing and executing social media strategies that support the university's strategic initiatives and branding efforts across the various social media platforms. He/she will coordinate with units/departments throughout the university, guide participants on integration and best practices, and ensure that messaging and visual identity are consistent with the university's standards and guidelines.
The successful candidate also will perform the following duties:
Develop and implement innovative, effective and comprehensive strategies to create and manage KSU's social media presence on networking sites including LinkedIn, Facebook, YouTube, Twitter, etc;
Lead efforts to build online communities, capture and engage new audiences, coordinate viral campaigns and targeted online outreach programs to promote brand awareness and drive key audiences to Kennesaw State marketing outlets and collaterals;
Manage day-to-day activities, including online advocacy, writing and creating content, community-outreach efforts, promotions, etc;
Research and recommend new technologies and opportunities that enhance KSU's social media presence.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Bachelor's degree in related field and 4 years experience in a Journalism or Public Relations background.
Desired Qualifications:
Bachelor's degree in communications, marketing, public relations, journalism, or related field;
Minimum of five years of marketing experience of which three years should be in social media marketing.
Proven track record leading social media initiatives for a company or organization with demonstrated success across multiple platforms (e.g. Facebook, Twitter, YouTube, etc.)
Thorough understanding of social media strategy, trends and information architecture;
Ability to build and maintain relationships and to effectively communicate information and ideas in written and verbal format;
Effective team player, with the confidence to take the lead and guide others when necessary;
Experience in online marketing, advertising and public relations strategy implementation;
Ability to work in a fast-paced environment and multi-task effectively;
High-level organizational skills, detail-oriented, ability to set priorities, troubleshoot, track projects, meet deadlines, collaborate and contribute to overall team objectives;
Sensitivity to, and respect for, the wide range of constituencies, philosophies, and political views that may affect the operations of a modern public university.
Possess functional knowledge or some experience with HTML/CSS
Bachelor's degree in related field and 4 years experience in a Journalism or Public Relations background.
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