We are looking for an energetic, motivated and customer-oriented person to join our San Francisco office in the Financial District.
Working closely with the CEO and Lead Product Manager, the Social Media Manager is responsible for developing and executing a clearly defined social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption.
The position is responsible for evaluating, planning, organizing, managing and contributing to all social media channels in an effort to strengthen our position in the market and grow adoption of our products.
We are working on two new awesome products (a mobile game and a social-mobile app) that you would be strongly engaged with.
Develop product positioning and messaging that differentiates your products in the market
Product launch – help plan the launch of new products and releases and manage the cross-functional implementation of the plan
Demand generation – help develop the strategy and manage the marketing programs that drive demand for your products
Analyze and evaluate both existing and potential social media activities and strategies
Plan, manage, coordinate and execute all social media programs and initiatives
Identify key influencers and generate awareness around the product
Develop relevant content ideas and write and/or share via blog posts, email, and social media channels
Develop unique value propositions, business partnerships, and social media programs that are targeted toward key customer segments
Participate and initiate online conversations across a variety of channels
Communicate with internal teams to appropriately respond to customer inquiries on social channels
Measure the impact of social media activities and report the results to management
Use social listening tools to monitor online conversations
Engage users rather than arbitrarily try to grow followers
4-year degree (marketing, journalism, communications, or business preferred)
Excellent communication and writing skills
Strong analytical and research skills
Passion for web and mobile software
Passion for design and an interest in UI/UX
Proficient with social listening, broadcasting and measurement tools
Friendly, creative, responsive, motivated, curious and a self-starter
Keen interest in startups and an early-adopter mentality
2+ years experience in online marketing, PR, or communications
Technical skills (web development, design, etc...)
Competitive with market