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IndustryTravel, Consumer, E-commerce
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Product Management

Social Media and Online Marketing Manager O2O Startup

at Groupivity in Sunnyvale, CA   —   Apr 01, 2014   |  
Overview
SocialWised is looking for a self-motivated online marketing whiz who has 15-25 hrs/week to help us create, track, and optimize various online and SEM campaigns. You will be applying your extraordinary analytical skills to execute promotional campaigns, conduct a/b testing, optimize campaign performance, and measure results. In addition, you will help to grow and manage our presence across social media networks and relevant online communities. Meetpon is a pre-funded startup, therefore this is an equity-only position until we receive Series A financing.

Responsibilities:
• Execute and manage online marketing campaigns across various channels including SEM, display ads, email, referral, and social media
• Design and execute a/b testing to optimize performance of campaigns
• Ensure appropriate tracking mechanisms are in place in order to measure results of campaigns
• Drive viral marketing effort by leveraging social media channels
• Listen, engage, and interact with followers/fans across social media networks
• Research and recommend new campaigns, promotions, and tools to improve results and ROI
• Coordinate with Biz Dev and Marketing teams to develop and execute integrated campaigns
• Support other marketing initiatives across the organization as needed
Qualifications:
• 3-5 years experience creating and delivering online marketing programs
• Strong quantitative and analytical skills -uses data to improve strategies and results
• Familiar with running ad campaigns on google, Yahoo!, and ad networks
• Solid understanding of using Twitter and Facebook for business, as well as the tools available to manage Twitter and Facebook accounts
• Excellent writing and communication skills
• Understands how to use customer segmentation strategies to improve performance
• BS/BA in Marketing, Business, or Communications; MBA a plus
To apply for this job, please submit your resume and cover letter to: event@Meetpon.com

PLEASE INDICATE ON YOUR COVERLETTER/EMAIL THAT YOU UNDERSTAND THAT THIS IS AN EQUITY ONLY POSITION UNTIL WE RECEIVE SERIES A FUNDING.
Compensation
Equity till Series A
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