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Traffic & User Acquisition Manager (Consultant - FT potential)

at Proformative, Inc in San Jose, CA   —   Jun 27, 2014   |  
Overview
Proformative is the premier online destination for corporate finance, accounting and treasury professionals. These people come to Proformative in order to learn and get work done via our online community. Proformative launched in Q4 of 2009 and already has hundreds of thousands of users (e.g. CFOs, Controllers, Treasurers and others), and dozens of high profile customers.

We are looking for a Traffic & User Acquisition Manager who can help us drive continued growth of users and site visits at the company. If you are looking to join a dynamic, fun and profitable Silicon Valley startup, Proformative is your best choice. For our part, we are looking for a passionate, intelligent and dynamic person to play an instrumental role in building a world-class company.

The position will start as contract with potential to move to full-time if the business would benefit and the early results warrant such a move. Working from home is fine if you are not in the San Francisco bay area.
Responsibilities
Manage & implement Traffic & User Acquisition campaigns via a variety of channels.
Optimize campaign performance across various marketing mediums.
Continually test campaign management as well as creative strategies.
With minimal external marketing budget (we are a tech startup after all), manage acquisition goals and provide daily spend and performance reports around trends and key metrics specific to goals.
Collaborate with designers to generate compelling creative that drives user engagement.
Plan, evaluate and manage analytics and funnel optimization programs to increase conversion, repeat visits, new users, viral distribution and life time value.
Apply expertise in viral, social, and technology marketing to devise innovative and efficient marketing campaigns
Develop new insights and analyses and perform detailed data exploration and validation to identify meaningful trends.
Meet aggressive user acquisition targets while staying within marketing budget, and show measured improvement in unique visitors and reduced acquisition costs.
Develop, execute, test and monitor effective marketing campaigns, promotions and channels to grow and diversify sources of traffic.
Develop A/B testing programs to maximize acquisition efforts and return.
Work with development teams to identify features that improve effective customer acquisition.
Experience
2 to 5 yrs experience in marketing "on a shoe string", traffic acquisition focused role with heavy focus on technology marketing, social media, SEO, content production, viral marketing and data analytics.
Experience running and managing online acquisition programs with experience in CPA and CPC.
Experience with buying and optimizing programs across self-service platforms and working with various ad networks.
Skills
Ability to organize and summarize large sets of data.
Excellent communication skills.
Education
Bachelors Degree in a Marketing Communication is a plus.
Compensation
Contract rate will be +/-$20/hr based on experience and suitability to the position
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