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Business Development
Business Development

User Acquisition Ace

at Fashioning Change, Inc. in San Diego, CA   —   Mar 25, 2014   |  
Adriana Herrera, Founder and CEOKevin Ball, Co-Founder and CTOKestrel Jenkins, Brand ConciergeSteve Klebanoff, Software EngineerBEERstormWe like to mix up work locations.
Fashioning Change is looking for a bright, energetic User Acquisition Ace to develop an integrated communications plan aimed at acquiring users, utilizing multiple marketing channels. The successful candidate possesses a metrics-driven mindset, is extremely analytical, believes in habitual testing (A/B split/Multivariate) and thrives in a fast-paced environment.
Work with CEO and CTO to establish overall marketing strategy and performance measurement
Optimize marketing strategy performance across various inbound marketing mediums including SEO, email, media placements, blogging, online video, viral content, and partnerships
Continually test marketing strategies as well as creative strategies
Collaborate with designers to generate compelling creative that drives user engagement
Plan, evaluate and manage analytics and funnel optimization programs to increase conversion, repeat visits, new users, viral distribution, and life time value
Apply expertise in online, social, and game marketing to devise innovative and efficient marketing campaigns
Meet aggressive user acquisition targets, show measured improvement in unique visitors, and effectiveness of user acquisition strategies
Develop, execute, test and monitor effective marketing campaigns, promotions and channels to grow and diversify sources of traffic
3 - 5 years of hand-on marketing experience in a user acquisition focused role
Results and metrics driven with experience in A/B or Multivariate testing
Passion for the web and experience with social media, consumer web, virality, and e-commerce highly desired
Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing programs
Exceptional communication skills and ability to work with a cross-functional team to drive results
Self-starter with ability to thrive under pressure
Exceptional written, oral, interpersonal and presentation skills
Ability to positively present Fashioning Change with internal and external stakeholders
Love the startup work environment/ lifestyle
Passion for Fashioning Change’s mission and vision
Degree in Mathematics, Statistics, Science, Economics, Business Administration, Marketing, Engineering, Entrepreneurship, or similar (graduate degree a plus)
Salary + Equity
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