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Web Content Writer / Web Copywriter Intern

at Watch Foodie Network in Irving, TX   —   Jul 17, 2014   |  
This internship is geared towards someone already completely immersed in the food culture. They're addicted to food-related TV shows, culinary magazines, blogs and related media. They want to know everything about food, both the best and the ordinary, from its health and nutritional benefits, to the science, industry, politics and celebrity personalities surrounding food.

Since Watch Foodie Network business services will soon also encompass both domestic and international culinary tourism, which we will document by video, the intern should also share an equal penchant for travel, even if only vicariously. As with food, they're addicted to travel-related TV shows, travel magazines, blogs and related media. They understand that the joy of food and the delight of travel arise from the same impulse: the need to satiate a sensory desire. Travel and food are inextricably intertwined. When we travel, food inevitably becomes one of our prime fascinations and our passport to another world.

So we're looking for interns who will take fellow foodies on a mouth-watering culinary globetrot along which they will experience the vibrant culture, unearth the rich history, meet the fascinating people, and share the natural wonders of the countries we explore. Our objective is for Watch Foodie Network to be the go-to resource for travelers and foodies alike when they want to delve deeper into their favorite cuisine or prospective travel destination.

Your main responsibility is to work with the web marketing team and web designers to write/create, manage and distribute strong, persuasive copy that enhances website functionality and backlinks, as well as develop innovative ways to effectively meet our clients' needs. Duties also include industry research and content development for our own website, including relevant videos.

At the end of this internship, you will be considered for a paid full-time position as the Content & Copy Manager on the fast-track to Chief Content & Copywriter, Creative Director, Senior Media Creative, VP and ultimately a partner.
Create web-ready content, including meta tags and descriptions and title tags, for our website and for your assigned clients.
Use proper writing tone and style according to our clients’ needs.
Contribute to our website's redesign project. Develop, write and test creative copy to optimize success.
Create well-composed content that's current and kept up-to-date and will entice and engage visitors, so they continue browsing on the current website.
Update our website on a daily basis.
Understand and identify quality sites for specific key terms.
Create content using clear, easy-to-understand language while also incorporating keyword phrases that satisfy search engines without turning off readers.
Create focused web content that allows the site visitors to get the information they want quickly and efficiently in an user-friendly manner. Content should be succinct, fact-filled, engaging, written in a down-to-earth, conversational way, broken up by subheadings, make use of bulleted lists, and incorporate embedded links throughout the text.
Stay up to date with trends and news for the hospitality industry as it pertains to the following sectors: restaurants, food and beverage, travel and tourism. In essence, you are to become an authority on the subjects for which you are creating content.
Track and report on all managed websites' metrics.
Assure web-based information is archived for future needs and reference.
Actively post to our own website forums and discussion boards within our website to help break the ice, spark some dialogue and generate a following.
Assist with generating scripts for web commercials using data obtained from clients' Video Shoot Questionnaire.
Assist with research and content development for our Web TV shows.
Other copywriting duties include creating E-zine and email newsletter articles, press releases, bios, collateral marketing pieces, press kit materials, etc. for our company and for our clients.
While some prior industry related work experience (including a prior internship) would be a great plus, it is not required. Thus the purpose of this internship.
Strong interest in the hospitality industry as it pertains to the following sectors: restaurants, food and beverage, travel and tourism.
Strong interest in world history, domestic and foreign politics and affairs, and the global economy
Superior research skills, with the ability to analyze, organize and integrate large amounts of information into clear concise presentations
Knowledge of search engine optimization and best practices for website content development.
Ability to write persuasive headlines, captions, page descriptions, and marketing text.
Experience with linking campaigns including 1 way and 3 way links, articles, forum posts and more.
Experience with HTML basics (linking text, bolding, creating tables)
Wordpress experience required.
Experience publishing text, photos, and videos on the Web
Experience with Google analytics or other web analytics platform
Must demonstrate strong and adaptable writing skills, with the ability to write professionally for varied audiences. Applicants should provide samples of their writing including links to the websites with their published content.
Must be pursuing a degree in Journalism, Creative Writing, Communications, Digital Media, Public Relations or a related field. A minor in Marketing, Advertising, Business or Management is a serious plus. Must have at least a Junior class standing with a minimum 3.0GPA. Recent college graduates are welcome.
This intern position is unpaid. As a perk, however, you will be able to sample a wide variety of incredible cuisine for free while working on location.

We must emphasize here that we place equal value upon each candidate's talents and skills as we do upon their entrepreneurial proclivity. This ensures our ability to award our interns a profit sharing bonus in the form of a gratuity (or "college grant") at the end of each semester.

We value all of our interns and will make sure you receive a learning experience that not only fits your career goals, but generates credible references and job recommendations in your respective industry.
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