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**Sweat Opportunity** Boulder-based Toy Company seeks Marketing Director

at ImagiPLAY in Boulder, CO   —   Mar 29, 2014   |  
Overview
****Disclaimer Notice: This is a posting for unpaid work; we are offering only equity in the company with no promise of employment. You must already have a job or financial means to work with us on a part-time basis****

Eco Toy Company seeks cutting edge Marketing Director who can through social media and other avenues help promote, build and launch the world’s first Crowdsourced toy company.

We have an incredible team of extremely talented people who are in the process of building out a technology to enable crowdsourcing as our design, marketing and sales model. We are looking to become the Threadless of the toy industry, but in a much more content-driven, encompassing way.

ImagiPLAY is the pioneer of the Eco Toy category. We are the first toy company to include the safety of the earth and the well-being of the craftspeople making our toys into the design and manufacturing process of our toys.

Although we’ve been making Childsafe, Earth Friendly, Ethically-made toys for over 12 years, we are a startup. We are a company that is preparing for the next evolution in our business cycle.

Later this year we will launch another first for the for toy industry: we will introduce crowd-sourcing into our model. Crowd-sourcing is a powerful tool that will not only quickly build our brand, but will unite online communities of parents, environmentalists and design students to unleash the creativity of the adult community as well as the children for whom our toys are intended.

Keep your daytime job while earning equity in a company focused on producing earth-aware toys that inspire children’s imaginations while tapping into and unleashing the vast pool of creativity in adults.

This is a unique and rare sweat equity arrangement with an aggressive timeline to launch in late summer 2010. To meet this target launch, we are seeking a candidate able to commit 10-12 hours per week (minimum) with a flexible schedule.
Responsibilities
We are seeking a Marketing Director with a deep understanding of online communities and marketing through social media to oversee our brand makeover. This key position will be responsible for translating our values, mission and purpose into the look and messaging of everything we produce online and in print.
This is a great opportunity for a visionary leader with a desire to create a brand that stands for respect, creativity, sustainability and transparency and has the potential to be a significant game-changer in the way children’s toys are conceived and produced.
The Position:
The Marketing Director will work closely with the leadership team and ultimately be responsible for the brand appearance and feel. You will determine the need for and oversee additional graphic design and copywriting staff as appropriate. You will ultimately lead a team who will produce the skin for our website and all social networking interfaces.
Compensation
Equity. This is an equity position.
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